For several years, director Emma Parkinson helped lead VanMoof’s acclaimed Rider Stories branded content series. Shot with a beautiful yet minimalist approach, the global campaign documented real riders and their passions, always brought to life by their VanMoof bikes. With a multi-camera setup and collaborations with local filmmakers in cities across the world, these films became a powerful showcase of lifestyle storytelling, authentic voices, and the global VanMoof community.
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